I created this page as a landing page for the QR Codes that I’ve been placing on the company ads. Rather than driving customers to one specific page with the QR code, I wanted them to be able to choose from a range of pages once the code was scanned, mostly focusing on social media.
After using the same page layout for about 4 years, I was asked to redesign the homepage for my company. The previous design (the red themed version on bottom) seemed kind of sophomoric and unrefined, not to mention it lacked a lot of modern web design sensibilities. I sought to fix this oversight with my redesign.
Features changed included:
- New search feature
- New content rotator
- More prominent social networking links
The design was mocked up by me with all programming work, except for the main content area, completed by Spud Software in Grand Blanc, MI. You can view their website at www.spudsoftware.com.
After about 10 years using the same tired layout for the holiday sales flyer, I completely redesigned it from the ground up to infuse some life, and some movement into it. The original piece consisted of white pages, with items strewn about in no particular order. Type was set at 8pt Times New Roman with leading and kerning set to auto. In other words it was bland and utilitarian.
For my redesign, I brushed things up, organized things visually, changed the typeface to Arial, kerned and leaded where appropriate, and most importantly, broke out of my self-imposed grid to add interest. The result is much more dynamic.
For these covers, my company wanted something a bit more “painterly” looking. A local student came in and wanted to take some shots of some of the old car bodies we have on premises and brought us an HDR treated final product, which had a similar look. We did our own take on this and used it for the covers, which you see above.
Ever tried to make a photo of a screw kit look appealing? I have. It’s day-to-day life for me. These photos were taken to be used in the catalogs I design for Paragon Corvette Reproductions. The setup I use is not a professional one, with lights, a table and such, in fact it’s pretty guerrilla. Check it out here!
These ads were created for my employer, Paragon Reproductions, and have appeared in magazines nationally. They’re in chronological order to show the progression in the corporate style I’ve tried to cultivate.
The above articles were to be featured in an unprinted issue of Great Lakes Poker & Gaming Magazine. I have many printed issues (there were 4 before the publication “folded” in December of 2007. Check back soon, I’ll be photographing them and posting!